St. Vital Curling Club has approximately 1500 member curlers that grace the ice surface each week. In addition to this number there are a number of spectators that attend the club on a regular basis – With all of the leagues, extra events, and spectators we believe that a realistic estimate of viewership over the season is 40000 people. We would like to keep in mind that this advertising is very front of their view for a period of generally 2 hours or more. This advertising method really promotes ‘brand recognition’ and generates an empathy for community support.